Product imagery is your brand’s most effective sales tool in internet retailing. This is particularly so in fashion and apparel, where buyers can’t feel the texture or try on the fit. Rather, they use only what they can see to…
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If you’re an Amazon seller, you know how fierce the competition is. With so many products to choose from, the first fight you win is getting consumers to click on your listing. And what has the most impact on that choice? Your product photos. This is where the option between paying for professional Amazon photographer or doing it yourself comes into play. While doing it yourself might seem like a cost-cutting gesture, the fact is that bad visuals can actually end up costing you much more in lost sales than…
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Selling on Amazon is a blessing and a curse. You have access to millions of buyers on one hand and thousands of competing sellers across all categories on the other. So how do you ensure your product doesn’t get lost in the scroll? One of the best ways to ensure that is through professional product photography. Good visuals will accomplish something that even the most convincing product description cannot—they can halt a purchaser mid-scroll, grab their attention, and…
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